Have you ever thought about a yacht as a brand? Maybe it is time you did.
A yacht has a personality; it has a distinct character, which has been painstakingly engineered by a highly experienced team of individuals driven by an owner’s desires.
Just like a company, a yacht has operational costs, a target audience to engage, goals and objectives to achieve, commercial opportunities to maximize upon and a marketing strategy to bolster the whole package. So why not adopt the same business principles you would for a company, for a yacht?
We approach the Yacht Package concept with our own philosophy – intelligence, logic and strategy – in order to define and delineate your yacht. Consistency is vital.
We tailor our methods to ensure your yacht has the best strategic approach to its marketing.
- Constant monitoring and research of the superyacht market in sale and/or charter
- Assessment of the yacht’s specific target audience - their culture, lifestyle, economy
- Identify competitors in the same arena and market perceptions
- Clarify the yacht’s core values
- Define the yacht’s personality, key messages and tone of voice
- Position the yacht within the market place, taking into consideration its perception and differentiation
- Create and utilise the yacht’s unique selling points (USPs)